Give your audience a magical moment with your words

Whether you’re a small business or solopreneur, you’re probably here because you understand that marketing* – the backbone of which is your message – is a significant determiner of your success.

My expertise is in making your words (aka your message) work for you.

There are more opinions than I can count about what kind of message is most effective.** A newer method is to capitalize on user-generated content, such as customer reviews and users’ social media posts. But a traditional, enduring approach is to use “good,” “big” numbers, i.e., quantitative data, to convince people.

But people recognize that numbers are not objective or reliable measures of worth. It is incredibly easy to take data out of context and, if you’re not in an industry, it can be difficult to know what to do with a given number. For example, the average email marketing open rate is around 20%. That’s not a number to show off to a general audience because, to someone who doesn’t understand the context, it’s going to sound low.

I’m not at all a sports person, but this example can help you understand that even large numbers are hard for the average person to conceptualize and be compelled by. The NFL’s Dallas Cowboys are worth 5.7 billion. Sounds like a big number, sure, but what does that mean? Maybe everyone else is smarter than me, but I definitely wouldn’t have guessed that that number means they are worth more than Oprah, Beyoncé and Taylor Swift combined.

All of this is to say: a good message makes people feel something. In a world where you can get just about anything you want with the click of a button, lasting power lies in being able to tell a story that gives people a “magical moment.”

A “magical moment” is a feeling, experience, sight, dream or song; it could be anything, really. Some people call these moments spiritual experiences, revelations, visions or even déjà vu. The point is that it is a moment in time, however brief, that interrupts the quotidian pace of life; that arrests you, making you wonder in curiosity, amazement or a mix of the two.

You want someone to feel this magic when they open your email, peruse your website, hear your pitch or scroll your profile.

These magical moments are what make life worth living and words worth writing. But sometimes, they’re so ephemeral and so powerful that they can seem beyond words.

You’re trying to tell a friend about something you experienced and having trouble conveying the significance. Maybe you say:

“I just can’t even describe it!” or

“You had to have been there.”

You feel alone with your feeling because it seems impossible to communicate: it’s trapped in your head and your body.

I distinctly remember learning this lesson in a college non-fiction writing class. When we workshopped my piece, our professor used me as a lesson for the others on why a writer simply cannot describe something by saying it is indescribable because putting the ‘indescribable’ into words is our job. I learned that lesson the hard way (read: public humiliation) and have grown as a writer from it.

That gap – between experiencing something and then communicating it – is the space where writers live.

I’m here with the right words to be your soul soother, client whisperer, the bringer of good feels. Tap into my ability to put into words those magical moments that will leave people feeling ooey gooey, heart-thumping, honey darling and dripping in gold.

Want to see how I can do this for you? Write to me and I’ll show you how to take your client from every day to ecstasy.

*Note: Marketing doesn’t just mean you’re trying to sell a service or product. It can also mean you’re trying to capture your audience’s attention, influence, or ‘sell’ an idea. In one way or another, we’re all marketing (e.g., ‘selling’ your personal statement to woo a college admissions committee, trying to make people care about your non-profit’s mission, writing a cover letter that lands you the interview, etc.)

**Also note: Obviously, there is no one-size-fits-all approach to messaging. That’s why it is absolutely necessary to have a copywriter for your project or your company, no matter how small you are, to work with you to determine the best messaging strategy for your needs and to make sure that these messages and your brand voice are consistent. Email me if you haven’t done this yet and I’ll be happy to help.