Hiring a writer will change your life (no hyperbole here!)
Listen, I get it.
You’re an entrepreneur, small business owner, or maybe even a solopreneur like me. None of us are eager to part with the money we work our behinds off for.
That’s why I would never ask you to pointlessly spend on anything unnecessary. When you team up with me, a writer, you’re investing, not spending. Anyone can tell you that investing is never frivolous. And hiring a writer has the potential to yield a significant ROI for your business (and yourself.)
What kind of investment are you making when you hire a writer?
Let’s dig into the benefits I can bring to your biz.
You’re investing in communicating your value
You know your value. But does your target audience?
No one will know or care about the work you’re doing unless you communicate effectively. This is extremely difficult to do for your own business. (I struggle with this in my own business, and I’m a writer!) We all have to break out of our echo chambers to speak to people outside our field. Otherwise, we end up speaking in jargon, acronyms, etc. And nobody wants that.
That’s where I come in. I’m here with fresh eyes to help you craft effective and compelling high-impact messaging that generates leads year-round. You know your biz best; my job is to complement your expertise by finding the best way to speak your target audience’s language and make them ooo and awe over you.
You’re investing in building credibility, professionalism, and cohesiveness
The way you communicate your brand is critical in building your credibility. And, with the millions of options available online, the modern consumer is pickier than ever. Survey data shows that everything a business says matters, down to the last punctuation mark. Would you reconsider buying from a company with grammar or spelling mistakes in its messaging? Apparently, 68% of people would.
What it comes down to is customers’ trust in your business. They want to feel confident that they’re making the right decision when they buy from you. After all, you know what they say about relationships without trust… They’re doomed.
So, how do you build trust?
You build up your credibility through your content. Your messaging has to be consistent, reliable, and cohesive throughout your brand’s touch points.
Your words leave a lasting mark, and you want that mark to be a positive one.
You’re investing in meaningful connections
People love to use their purchasing power to signal their values. A quality product or service isn’t enough; people want to buy from brands they resonate with. Why do you think people buy Girl Scout cookies? Of course, they’re delicious, but so are most cookies (in my humble opinion.) But people go crazy for these cookies because the sales directly benefit the kids.
No matter your field, you have to tap into your values to connect with your audience. How do you do that? Storytelling. People love stories – especially about other people. My expertise is drawing out people’s stories and weaving them into narratives that people connect with.
You’re investing in yourself
Hiring me is a win for you. You know what makes the boss The Boss – you know how to delegate. Giving me the reins in your content means you get more time and energy to keep doing what you do best.
At the end of the day, you can’t do it all. Count on me to tell your story so you can focus on what truly matters – your perfect products, exceptional services, and making a difference for your clients.